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Problems With Our Name

Problems With Our Name

The phone rings: “Hello, can I get a ride from the airport?” “Yes, I’m sure you can but not from us.”*click*

Since sometime last year conversations like this have been a daily occurrence. I estimate an average of around a dozen a week. In 2012, when we founded, Uber had only recently changed its name from UberCab and was only operating in a few major cities. Their massive growth coupled with a lack of very visible end-user phone support leads to a lot of people finding our company and getting hung up on the first word.

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Site Builder or Web Designer

Site Builder or Web Designer

We live in a time where it’s easier than ever to get your brand online. Pre-built website builders are commonplace, and you don’t need to be a master coder to get your message in front of millions of eyes. With options like Squarespace and Wix available, why should you still consider a professional website designer?
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JPG vs PNG – Which to use?

JPG vs PNG – Which to use?

In terms of content, images are king. Don’t get me wrong, text is great. Well written copy has the ability to engage readers and provoke meaningful discussions. However, for the more visual among us, a picture is truly worth a thousand words. This adds some unique problems for web content. Images are often the first impression that a potential viewer has to your content; it can be the difference between a conversion and a bounce. This can be especially important for mobile content where connections are generally slower and users are loathe to waste precious data.

Beyond style and composition, correct use of format in images is critical to reducing page load times and promoting site engagement. But with all of the file formats available, how do you choose which one to use in a given context? The goal here will be to give the best possible image quality in the least possible space. But how do you decide which format to use? Here are 2 of some of the most common image formats used in web and the best cases for each:
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Google Font Combinations for Your Website

Google Font Combinations for Your Website

It’s no secret that a great font combination can go a long way to make your website stand out from the crowd. Since 2010, Google Fonts has teamed up with Adobe Typekit to create the next generation of web fonts. Gone are the days when Arial and Times ruled the world. Now there’s hundreds of fine fonts to choose from that will work in almost every browser!

But, with this kind of selection, where should you start? Through a lot of trial and error, we’ve come up with some killer combinations that have worked great with some of our projects.

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What Is Flat Design? Is it the Future of Web and Mobile?

What Is Flat Design? Is it the Future of Web and Mobile?

What Is Flat Design?

As we all know, trends seem to always seem to fall into an ever constant and cyclical motion, with flat design being no exception to the rules. In school we learned that history’s actions are repetitive and the most recent support to this argument is the emergence of flat design. Or would it be the re-emergence? Whichever it is, the popularity flat design could have (and may have) been predicted. Like any other trend, flat design came as a resolution to its preceding design approach skeuomorphism (skew-oh-what?), a jump from one extreme to the other. Just look at the fashion industry, for example. Less than ten years ago baggy, sagging jeans and oversized t-shirts were in, yet now everything is slim fit this, or super skinny that. You know you’ve seen it with your own eyes, don’t lie. There are even some cases where guys walk around in jeans that look like they stole them from their younger sister’s closets. Just as the fashion industry is ever changing, the approach to design is no different. We’ve even seen this design trend before, what was once referred to as a “minimalist” approach has been rebranded as flat design. Read more →